General Motors Co. says it has signed on to be the exclusive U.S. auto advertiser on NBC's broadcast of the 2012 Olympic Games in London. The deal is the latest sign of the increased emphasis that the auto maker is putting on advertising. For the Super Bowl, GM has purchased a big ad package from News Corps Fox and will broadcast at least two Chevrolet ads during the game as well as several in pre-game and post game broadcasts. Thirty-second ads in the game are fetching between $2.8 million and $3 million, according to media buyers.
Due to GM's biggest IPO of all time, and their stock prices doing very well, they are trying to maintain momentum by being one of the main advertiser in the 2012 Olympics. This is going to help them build there image once again to become one of the leading car manufacturers .
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